MIKE'S HARD LEMONADE

Mikes Hard Lemonade wanted a social campaign to talk about how their product is the tastiest hard lemonade on the market. We had the idea to bring 'Mike’s Mob', a gang of hard lemons with seriously thick rinds and big Al Capone energy to life. 

The client loves Ai and wanted to move fast. So here’s what we wrote and made in house, in five days, with two Ai Designers. We’d have loved to craft them, but funny lemons nonetheless.