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CADBURYS
Cadbury's core value is generosity. And we've hero'd this on a multitude of briefs whilst at VCCP.
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In a social-first idea for a global, digital campaign, we decided to remind people that in the time it takes you to watch a social ad, you could do a small generous act.​​
And at Christmas, we reminded people of the generosity in gifting something as simple as chocolate.
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