Ryanair 

Be freed of your baggage 

Playing into the current minimalist culture, we turn Ryanair’s famously tight weight restrictions into a positive by reminding holiday-goers that a trip without unnecessary belongings is a more mindful experience.

Partnership – Marie Kondo

She's gained huge popularity on Netflix with her philosophy of only keeping things that 'spark joy' in our lives. So, we'll partner up with Marie Kondo to help holiday-goers repack at the airport and post their unnecessary items home. 

Partnership – Headspace

To make sure everyone's minds feel clam and free or emotional baggage before embarking on their adventures, we'll host group a meditation session before take off.